RatnerPrestia understands that intellectual property rights are valuable assets to business organizations.¬† Very often, intellectual property is at the heart of an organization and provides a competitive advantage in the marketplace.¬† For example, a trademark related to a corporate brand or product name can gain strong recognition in the marketplace and offer one business a stronger customer affinity than another business.¬† Similarly, patents can signal to the market technical superiority of one product over another and garner not only competitive exclusivity but also industry and customer recognition.¬† It is thus important to understand your intellectual property rights and leverage them to maximize your business goals.
The business of IP often involves playing both offense and defense.¬† It is thus important to develop and execute a strong IP strategy
while also managing risk associated with a competitive marketplace.¬† RatnerPrestia has strong expertise in client counseling from both an offensive and defensive perspective.¬† Maximizing the value of IP assets also results from leveraging your rights according to your corporate strategy.¬† This strategy may include licensing
in to your IP portfolio, to strengthen your market position, or out to others, to increase the market saturation of your technology.¬† In an increasingly competitive global marketplace, your IP and business strategy should also include enforcing your rights when necessary.¬† Your enforcement options may include litigation and dispute resolution
.¬† RatnerPrestia can assist you in all areas of IP strategy, transactions, and enforcement.